The Maternity Choice and Personalisation Pioneers have been developed to test ways of improving choice and personalisation for women accessing maternity services. All of the Pioneers will seek to deepen as well as widen the choices available to women across clinical commissioning group (CCG) boundaries, by seeking to attract new providers of services into their areas and empowering women to take control in decisions about the care they receive, to meet their needs and preferences.
Supported by NHS England and other partners, the Pioneers will work rapidly over an 18 month period to develop and test ways of improving choice and personalisation of maternity services for women in their localities. NHS England will draw on this work and promote it for national adoption and adaptation as the Pioneers progress, to support all areas of the country to offer personalised maternity care tailored to women’s needs and preferences.
Read details of the programme here
Read the new Q&As here