Always Ask – safer pregnancy campaign

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Image Source: NHS Photo Library

The Royal College of Midwives has endorsed a new campaign called Always ask which is designed to empower pregnant women to overcome fears of asking health professionals questions. The campaign is designed to reduce the number of women who have serious pregnancy complications, or a loss that could have been prevented.  The campaign is joint one by Tommys, Kings College London and BabyCentre.  It centres on two animation co-created with women and health professionals, and follows recent research from Babycentre that shows more than 60% of women worry that they’re wasting midwives’ time, so don’t ask about health concerns.

Click here for more information on the campaign from Tommys and to view the videos.

 

 

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