Tag Archives: Baby Friendly Initiative

Unicef UK Guide to the Baby Friendly Initiative standards


The Unicef UK Baby Friendly Initiative standards provide a roadmap for services to improve care. Through the staged accreditation programme, health professionals are enabled to support all mothers with feeding and to help parents to build a close and loving relationship with their baby. Newly redesigned in 2017, this guide now includes new Achieving Sustainability standards, designed to support services to maintain high standards of care for the longer term.

Download the standards here